Key Tourism Statistics

 Key Facts

• Tourism is one of New Zealand's biggest export industries, earning $9.7 billion or 16.8% of New Zealand's foreign exchange earnings (year ended March 2011)
• Tourism contributes almost 9% of gross domestic product (GDP) for New Zealand
• Tourism directly and indirectly employs nearly one in ten New Zealanders - 179,800 total full-time equivalent jobs.
• Tourism in New Zealand is a $63 million per day industry. Tourism delivers $27 million in foreign exchange to the New Zealand economy each day of the year. Domestic tourism contributes another $36 million in economic activity every day.
• Total tourism expenditure reached $23 billion for the year ended March 2011.

Visit the Ministry of Economic Development Tourism Strategy Group website for more information