Yield Research Programme

The Yield Research Programme was a major three year project completed in November 2007 that involved new ways of analysing the tourism sector. The programme aimed to investigate tourism’s contribution to New Zealand’s economy and society, and provide ideas on how to increase the sector’s performance.

This groundbreaking research found that tourism is a positive contributor to New Zealand although significant gains can be made in a number of areas to secure higher yields. Key findings were:

• Tourism sectors  generally have positive financial yields
• Tourism is a net financial contributor to central government
• Tourism is largely cost neutral for local government
• Tourism has a mix of social benefits and costs
• There is no single ideal traveller type.

A Financial Yield Calculator was developed from this research. This calculator enables tourism businesses to calculate and benchmark their own Financial Yields against those of other businesses in their particular sub-sector of tourism.

Click here to read the Summary Report of the Yield Research Programme.  TIA’s media release about the Programme is here.  The full set of research reports is available at www.tourismresearch.govt.nz.

The Yield Research Programme was undertaken by Lincoln University in partnership with TIA and the Ministry of Tourism, with support from Tourism New Zealand.

Special thanks to TIA’s funding partners for this research: Air New Zealand, Budget Rent a Car, Jasons Travel Media, Regional Tourism Organisations New Zealand (RTONZ), SKYCITY Entertainment Group, Inbound Tour Operators Council (ITOC) and New Zealand Hotel Council (NZHC).